This is Part I of our analysis of the utility of reserve auctions. Read Part II of our Reserve Auction Series
When it comes to eBay, there’s an abundance of “conventional wisdom,” but often not a lot of facts to back them up. This often leads to conflicting information. Such is the case with reserve auctions. One school of thought argues that a reserve auction coupled with a low opening bid can produce a significant amount of bidding (and a higher sale price) while the other school of thought argue that a secret reserve price tends to make serious buyers more prone to click the back-button than the bid-button. Now there are facts to help clarify this issue – at least for inexpensive goods. A recent study published by two economics professors at Stanford and the University of Arizona concludes that opting for a reserve auction produces lower revenues for eBay sellers.
Review: Simple Market Research eBook
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Book Title: Simple Market Research
Author: “The Market Research Coach”
Publisher: Idea Time LLC.
Publishing Date: 2007
Pages: 180
Website: SimpleMarketResearch.com
I recently purchased, downloaded and read an eBook that caught my eye called Simple Market Research. The book’s publishers advertise it as “the fastest way for beginners to pick great product niches to sell like professionals do.” My perspective is someone who started reading this knowing next to nothing about internet market research, so I was definitely in the target audience. Sure, I knew that market research involves finding a product in which there is significant demand and low competition. But I didn’t know much else.
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I’ve always thought that Half.com was the easiest venue on which to sell online. I don’t need to worry about auction pictures, listing templates, handling non-paying bidders, templates, listing fees, or relisting items that don’t sell. I just type in the the ISBN or UPC code, enter a short description, select the item’s condition and set my price. That’s it until it sells. Packing and shipping require the most effort. Now it takes less effort now that Half.com has integrated PayPal shipping.
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Free Listings and Galleries for New eBay Sellers
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eBay is offering 3 free listings and free gallery upgrades for any new or existing eBay user that has never sold on the auction site before. The promotion period is from January 3rd to the 9th 2008. If you’ve never taken the plunge into selling, there is never been a better time than now. Try selling on eBay risk-free today. Click here to get started!