Oct
14
The Camera & Photo category is a mixed-bag when it comes to the listing type the Best Match algorithm prefers for the various sub-categories.
According to my analysis, you should lean towards the fixed price listing type for the following sub-categories in order to have the best exposure in the Best Match search results:
- Camera Accessories
- Photo Albums, Display and Storage
You should stick with the auction-style listing format when posting in the following sub-categories:
- Camera Parts & Repair
- Darkroom & Developing
- Film Cameras
- Manuals, Guides & Books
- Projection Equipment
Oct
13
Listing Type Influence on Best Match Rankings: Business & Industrial Category
Filed Under Best Match | Leave a Comment
As the chart below indicates, most of the sub-categories under Business & Industrial favor the auction-style listing under the the Best Match search algorithm. The notable exception is the Packing & Shipping sub-category which provides a statistically significant boost to the fixed-price listing format. The Fuel & Energy sub-category also seems to lean towards providing an advantage to the fixed-price listing format in the search results.
Review the methodology in the first post of this series.
Oct
10
Listing Type Influence on Best Match Rankings: Books Category
Filed Under Best Match | Leave a Comment
According to my analysis, the book category and the sub-categories under it heavily favor the auction-style listings under the Best Match search algorithm. This means that fixed-price listings in the book category are disadvantaged in the search results. Sellers who list in the book category using Buy-It-Now listing format should reconsider if they want to be found at the top of the search results.
Oct
9
Listing Type Influence on Best Match Rankings: Baby Category
Filed Under Miscellaneous | Leave a Comment
Things get interesting as we examine the Baby Category for the impacts of listing type (auction style or fixed-price) by category and sub-category under Best Match.
As a whole, the Baby category favors the fixed-price style listings, however the sub-categories vary widely - (three of them favor fixed-price style listings and three of them favor auction style listings).
The following sub-categories appear to favor auction style listings in the Best Match search results:
- Baby > Bathing & Grooming
- Baby > Keepsakes & Baby Announcements
- Baby > Toys for Baby
The following sub-categories appear to favor fixed-priced listing styles under eBay’s Best Match search results:
- Baby > Baby Gear
- Baby > Feeding
- Baby > Nursery Decor
See the original post in this series to review the methodology I used to conduct this analysis.
