Auction eZine - Issue 16

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AuctionInsights Newsletter
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Issue 16

June 2, 2005 

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Hi,

Doug Feiring here from AuctionInsights

The "Want It Now" (WIN) is a fairly new feature on eBay.
In her article below, Jackie McCutcheon introduces us to
the service and provides insights to how sellers can
exploit the service and increase their profits.

Enjoy,
Doug

http://www.auctioninsights.info
http://AuctionLink.to

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NEW NEW NEW from AuctionInsights! ...

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o FEATURED ARTICLE...

A WIN-WIN Scenario On eBay For Buyer/Sellers:
Tips For Hunting "Want It Now" Postings

By Jackie McCutcheon

"Ask And You Shall Receive" Policy Works!

You're one-of-a-kind baby clothes sat for the last month
on eBay with no buyer. Why? Perhaps your item is so
specialized that buyers have a hard time finding you.
After all, how many buyers are looking for a handmade
rubber ducky sweatshirt for an infant? You'd be
surprised, if you knew the right venues to bring those
buyers to you. Maybe sitting around eBay with your item
listing isn't the right approach. Perhaps what you
should be doing is going out there and finding your
buyer!

Until now, the only option on eBay was to hope someone
would make general searches for items and stores like


yours. However,
any Buyers get
lost in the great
web that makes
up eBay.
Fortunately, for
these Buyers,
they have a
new route to
explore --
"Want It Now",
or also
affectionately
known as WIN.



The easiest way to enter "Want It Now" on eBay is by
going directly to "Want It Now" online
( http://pages.ebay.com/wantitnow/ ). Once you enter the
home page of WIN, you can either enter as a Buyer making
a post or as a Seller browsing postings. The steps from
there follow the basic eBay protocol.

The beauty of "Want It Now" is Buyers can list their
requests, referred to as posting, for free at this eBay
special service. The Buyer's posting fits into one of
over 30 categories. Inside these postings, many Buyers
include an exact description of this wanted item, along
with purchasing restrictions. Rather than wasting their
time searching through pages and pages of general Seller
listing for the exact item that they really want, these
Buyers are hoping a Seller notices their "classified
want ad" and points them in the right direction.

Sellers have long believed that in the eBay listing
practice of "If you build it, buyers will come". However,
in the highly competitive market of eBay, sitting still
in one spot can lead to sitting still in one spot for a
really, really long time. A wise Seller is willing to go
out and find his customer and make a deal that increases
the odds for a quick turn-around. "Want It Now" is
chalk-full of Buyers who truly are looking for what
you're selling. Simply put, WIN is an eager market of
willing customers. The cost for a Buyer to browse around
these classified ads is free and the benefits are
outstanding if you can convince a Seller of your match.

"Want It Now" hasn't been around a long time, under a
year; still, this format's concept is an old familiar
one. Many people's perception of this service is it's a
lot like an auction, whereby bidders ask what's available
before the actual sale to get a feel for what's out there.
Other people compare this set-up to a newspaper's
classified want ads, whereby someone is searching for a
service or product and wants the sellers to come compete
for their business. Even though "Want It Now" is packed
with numerous categories, the best performing categories
from the Seller/Buyer perspective is for highly
specialized products & services (such as tickets and
collectibles), highly sought-after items (such as
electronics and clothing), and extreme deals (such as
used book & CDs and bulk shopping).

Below is a sample of some WIN categories:

Antiques; Art; Books; Business & Industrial; Camera &
Photo; Cell Phones; Clothing, Shoes & Accessories; Coins;
Collectibles; Computers & Networking; Consumer
Electronics; Crafts; Dolls & Bears; DVDs & Movies;
Entertainment Memorabilia; Gift Certificates; Health &
Beauty; Home & Garden; Jewelry & Watches; Music; Music
Instruments; Pottery & Glass; Real Estate; Sporting
Goods; Sports Memorabilia, Cards & Fan Shop; Stamps;
Tickets; Toys & Hobbies; Travel; Video Games; Everything
Else; and eBay Motors.

The primary reason that Buyers use WIN is to find a
match. For a Seller who works on commission, "Want It
Now" is a ripe venue for drawing very interested
customers into your eBay store. Much like a special
mailing announces a busyness's presence, informing a
Buyer of your services and items on eBay is employing WIN
as a valuable marketing tool. Upon checking out a Buyer's
posting, the Seller has the ability to "respond" to the
posting. Responding entails entering your product or
service's item number from eBay. The Buyer then receives
an email regarding this item number and has the
prerogative of following up or not on this lead.

Do you want to know if a market does exist for your
service or product? WIN is one way to conduct an easy and
inexpensive informal market research. A Seller curious
about what's hot or in demand can quickly scan these
posting for confirmation. What could be better for a new
business or reviving an existing business than staying
ahead of on up and coming trends!

Although from the Seller's perspective, "Want It Now"
requires a more assertive approach to finding Buyers than
waiting around in your tiny corner of eBay, Sellers can
use WIN to their advantage and improve their profits.
Buyers like the ease of using WIN and not fiddling around
with potentially getting an item that doesn't meet their
needs. After all, what could be better than a source that
announces your intentions clear and loud to a captive
audience!

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About the Author:

Jackie McCutcheon is the author of a new eBook titled
"What to Sell on eBay to Make a Pretty Penny,"
a step-by-step guide to increasing your eBay profits.
Learn more: http://www.jackiemccutcheon.com

Article Source: http://EzineArticles.com

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NEW NEW NEW from AuctionInsights! ...

Search thousands of wholesale suppliers with our new
wholesale database.  It's FREE!!

Click -- http://www.auctioninsights.info/wholesale

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