Auction eZine - Issue 25
AuctionInsights Newsletter ________________________________________________ Issue 25 November 17, 2005 -=-=-=-=-=-=-=-=-=-=-=-=-=- Hi, Ever wondered which eBay category provides the best average closing price for a Star Wars comic book? Ever wondered if a 3-day listing would be better than a 7-day listing for your particular sales niche? Ever wondered if springing the extra 50 cents for the "Buy It Now" feature is worth it? eBay's new Marketplace Research service takes the trial and error out of answering questions like these and offers a significant opportunity for eBay sellers. Interestingly, I learned through a little research that the Action Figures category (Toys & Hobbies, Action Figures, Star Wars, Prequels) had an average selling price of $16.37 -- three times that of the "normal" comic book category (Collectables, Comics, Bronze Age [1970- 1979] Horror & Sci Fi) -- and over twice (76.47%) the successful auction close rate of the comic category (36.96%). I also learned that 3-day listings for Star Wars comics were much more successful in closing with a bid than the 7-day listing periods. Additionally, I was surprised to see that sellers who employed the "Buy It Now" feature enjoyed a whopping 100% success rate. Amazing and valuable information for the serious eBay seller... http://www.auctioninsights.com http://AuctionLink.to -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- o FEATURED ARTICLE... eBay Launches 'eBay Marketplace Research' Service New Subscription Service Gives Sellers and Buyers On-Site Access to Extensive Marketplace and Trend Data (BUSINESS WIRE)
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Last week, eBay launched eBay Marketplace Research, a new service offering sellers and buyers visibility into important listing, bidding, and pricing trends in the marketplace and helping them make more informed selling and buying decisions. |
Millions of people regularly use the Internet as their primary research and pricing resource, especially during the busy holiday season. eBay Marketplace Research gives subscribers access to data, charts and graphs, customizable in hundreds of different ways, that show what the eBay community is doing, historically and in real-time. With 168 million users, 60 million listings (including five million new listings per day), and nearly $1,400 worth of goods bought and sold every second, the eBay marketplace has long been considered a barometer of consumer shopping trends. Shoppers on eBay can check Average Sold Price (ASP) to determine how much they should expect to pay for a product, or the number of times a product has been listed and average bids per item, to figure out what's hot this season. The service is the latest feature designed to give eBay shoppers an unparalleled buying experience; in September, eBay introduced Reviews & Guides, bringing a wealth of product information to the site. Sellers can use the information provided by eBay Marketplace Research to better plan and manage their businesses. With access to data going back as far as 90 days, sellers can stay informed on recent trends in starting prices and ASPs, shipping charges, top search terms used by shoppers, and more. Sellers can also follow trends as they develop in real time, allowing them to immediately adjust their sales strategies. eBay Marketplace Research was created in response to requests from buyers and sellers for more insight into what's happening in the marketplace. In September 2005, eBay users conducted more than 40 million Completed Listings searches, which the eBay Marketplace Research service can now deliver automatically. Additionally, a recent survey conducted by eBay found that 70% of the community's most active sellers believe that more access to marketplace data would help increase their sales. "As eBay.com continues to grow and evolve, sellers and buyers often need to make informed decisions quickly," said Bill Cobb, president, eBay North America. "eBay Marketplace Research offers them a convenient but powerful new e-commerce service, just in time for the key holiday season." Available at three subscription levels - Fast Pass ($2.99/2 day use), Basic ($9.99/month) or Pro ($24.99/month) - buyers and sellers can select which package best meets their needs. Fast Pass and Basic show data looking back 60 days, while the Pro edition provides information 90 days back along with international market data. eBay Marketplace Research can be found at http://www.ebay.com/marketplaceresearch/ -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
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