Auction eZine - Issue 3

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AuctionInsights Newsletter
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December 2, 2004 

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Hi,

Doug Feiring here from AuctionInsights

I just found this article by Janiece Smith
entitled "How to Turn eBay Browsers into Buyers"
that I think you will love because we are all
interested in increasing our eBay profits.

It teaches you how to increase our bids without
having to resort to gimmacks.

Enjoy!

Doug
http://www.auctioninsights.info
http://AuctionLink.to

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Looking for eBay image hosting? 




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o FEATURED ARTICLE...

How to Turn eBay Browsers into Buyers: A Call to
Action 

by Janiece V. Smith 

© Janiece V. Smith - All Rights Reserved

During my time as an eBay consultant, people
have asked me many questions. Often, people ask
questions that are contrary to the success of their
business, and it's my job to redirect their thoughts
in a more appropriate direction. 

Consider the following question: "I have all of my
items listed and I'm not getting as many bids as
I'd expected, should I lower my pricing?"


I cringe when I
hear this
question, yet I
understand why
people ask it.
It's logical that,
if something
isn't selling, it
must be too
expensive,
right? Wrong!



There are several answers to this question, none
of which are to lower the price. Today, I'm going to
address a key factor that anyone can implement to
increase their sales -- a call to action in their item
description. 

What is a call to action?

A call to action is a very simple word or phrase
that tells your "browser" what they should do next.
This may seem obvious, but one of the biggest
mistakes you can make as an eBay seller is to sit
back and "hope" that your browser will become a
buyer. 

It is important to put aside your need to be subtle
in your ads. Instead, come right out and tell your
potential customer what they should do next. You
can use words or phrases such as the following: 

*Bid Now and Save Money 

*Bid Now, Don't Miss Out on This Incredible Deal 

*Buy Now, Before the Price Gets Too High 

*Bid Now, Quantities Are Limited and Moving Fast 

*This Is a Hard-to-Find Item, Bid While It's Still
 Here 

You get the idea. Your product may have a special
element, which will make this part easy. But, even
if your product isn't unique, you can still come up
with an effective call to action. 

Increase your sales immediately. 

Using a call to action is not something new and it
is more than just an idea. This method of selling
has been repeatedly tested over time. Experts
report that you will increase your sales by 80%
simply by telling your browsers what to do next. 

Bonus Tip. 

Remember, you also have the option of giving
potential customers more than one call to action.
For example, assume that you have an eBay ®
business selling collectible trains and you get a
visitor who is looking for one particular item.  This
browser comes to one of your listings and sees
that it isn't the one they're seeking. Because
your "buy now" call to action might not work here,
you've lost this person as a customer, right?
Wrong again. 

You have two things you can do at this point. The
first is pretty well known and practiced, which is to
direct the potential customer to a complete list of
related items.  Provide a call to action, such as,
"If this item isn't what you're looking for, please
click here (link to your entire list of auctions on
eBay) to see all of my train-related listings.

The second, and my favorite, is to invite potential
customers to sign up for free information. Provide
a call to action, such as, "Click here to visit my
About Me page and discover how to receive free,
weekly tips about buying collectible trains on
eBay without getting scammed.  Collecting
names of those who are in the market for your
type of product is absolutely priceless. 

Watch for an upcoming article about creating and
using newsletters to increase Internet sales. 

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Resource Box: 

Janiece Smith is the author of Internet's top-selling
eBook teaching everyday people how to make their
own small fortune selling on eBay®.

Discover The Secrets Janiece Smith Used To Earn
Up To $11,212 Per Month Selling On eBay. Her
new eBook "How An Overworked, Traveling,
Soggy Sandwich Eating Dental Hygienist Made up
to $11,212.00 a Month--100% Online" allows
you to easily and quickly apply the author's
secrets of finding and selling products on eBay®
to create huge amounts of instant profits! 

Click here for more details
http://hop.clickbank.net/?auction223/expresspro

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