Aug

20

Best Match Changes for Fixed Priced eBay Listings

Filed Under Best Match 




“Time Ending Soonest” is no longer a factor in the Best Match algorithm for fixed-priced auctions.  Best Match is the new method by which eBay determines how listings are sorted in the site’s search results.   Another factor will be replacing “Time Ending Soonest” for fixed-priced listings - “Recent Sales.”   Apparently, only listings offering multiple quantities can reap the advantages of this factor.  According to eBay, recent sales from a particular multiple-quantity listing will advantage that listing over others that don’t have recent sales.  This means higher rankings in the search results and more subsequent sales as a direct result.

The more sales you have per listing, the greater the opportunity for better visibility and standing apart from the competition.

This provides an obvious incentive to offer multiple quantities if you sell via the fixed price venue.

eBay has also announced that the Best Match algorithm will advantage fixed-priced listings over auction-style listings in some categories and auction-style listings over fixed-priced listings in other categories.  Of course, they did not specify which categories would favor which type of listing format — so I’ll be researching that for you after these changes are placed into production live on the site.

eBay clarified that “Time Ending Soonest” was still a significant factor in the Best Match search results ranking algorithm for auction-style listings.

eBay did not specify when the changes would be placed into production.  However, one would assume (is that safe to do with eBay?) that the changes would coincide with the new fixed-priced listing fee schedule that will be effective on the 16th of September.

Related Posts:

  • Effects of Listing Type Under Best Match By Category
  • Best Match Listing Type Analysis: Antique Category
  • Best Match Listing Type Analysis: Art Category
  • Listing Type Influence on Best Match Rankings: Baby Category
  • Listing Type Influence on Best Match Rankings: Business & Industrial Category


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    3 Responses to “Best Match Changes for Fixed Priced eBay Listings”

    1. TekGems on August 20th, 2008 1:56 pm

      Thank you always for your insight! I’m hoping Best Match has been forked so you have only Best Match (auction) and Best Match (fixed price) algorithm. I hope they don’t implement a unique algorithm for each Category!

    2. Clayton on September 25th, 2008 9:49 am

      I’m desperately awaiting a best practice strategy for the new ebay… hoping you guys will help me with that!!

      Thanks for all your help, as always. You seem to be the ONLY blogger that knows what he’s doing on ebay.

    3. Doug Feiring on September 25th, 2008 6:51 pm

      Clayton,
      Thanks. I’m working on the next edition of Best Match Made Simple as we speak!

      Doug

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