Best Match Made Simple eBook Download Page
Free 95 Page eBook
Randy Smythe, MyBlogUtopia

In the Spring of 2008, eBay unleashed a secret new algorithm that determines the order in which auction listings are ranked and displayed on their search results pages.
The results were immediate and astounding. On the forums, sellers reported that the page views for their listings were down more than 60% after the first weekend that Best Match was made eBay’s default search sort order.
Why? Because under Best Match, their listings never made it to the top or even the first page of the search results. Ever.
That’s a problem! Because without bidders, there’s no bids. You might as well just send eBay a check and not bother with the effort it takes to create and post your listings. The results are the same.
This free book reveals the secrets eBay doesn’t want you to know. It exposes what’s required to get the top spots in eBay’s search results so you can get the bids!
Learn:
- The four major factors that influence rankings in Best Match
- How to find and evaluate the keywords to include in your auction listing’s title in order rank highly in the search results
- How your shipping and handling policies might be punishing your Best Match rankings
- Best Match mistakes to avoid
- How to bypass Best Match and drive traffic to your listings from other marketing sources
- How to better convert browsers into buyers after they find your listings
This book represents my effort to consolidate all of the credible information regarding the Best Match in one spot. I tracked down the search algorithm patent application, combed the internet for interviews in which eBay executives and developers mentioned specific functionality of Best Match, read blog and message forum posts detailing other sellers’ observations of Best Match, and conducted my own analysis based on personal experiments with the search results.
To download a free PDF copy of my new eBook Best Match Made Simple simply click this link and select “Save File As.”1.6MB - Windows and MacOs - You are about to download a zipped file (”Best_Match_eBook.zip”). Save it to your desktop. After you have downloaded, unzip it.
- Windows users need WinZip — free trial
- Mac users need Stuffit Expander (v5.5 or greater) — free software
This will unzip a folder called “Best_Match_eBook” on your desktop (if you do not change the default location).
What’s in the book?
95 pages. Here’s the table of contents:
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Forward
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Introduction: Best Match – Adapt or Perish
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Who Moved My Cheese?
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About this Book
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Chapter 1. If You Don’t Have Time to Read this Book…
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Here’s the Bottom Line Up Front
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Relevancy
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Desirability
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Keywords
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Time Remaining
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Seller Performance
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Shipping and Handling
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Active Traffic Generation Techniques Part I
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Chapter 2. What is Best Match?
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Best Match’s Impact on Sellers
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Why is this important?
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Best Match is about Business
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Featured Plus Listings Won’t Help
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Same Name - Different “Best Match”
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Best Match and You
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A Word About Conversions
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Chapter 3. Best Match Optimization
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Score The Most Points
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Shipping Prices & Methods
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Seller Performance
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Include Best Match Keywords
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Identify the Valuable Keywords
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Analyze Your Niche
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Conduct Your Analysis
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Test Your Auction Title
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Make the Most of Your Listing Title
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Active Traffic Generation Techniques Part II
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Chapter 4. Optimize Your Keywords with the BayEstimator
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How the BayEstimator Works
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Chapter 5. Best Match Manipulation
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Misleading Keywords
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Keyword Repetition
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A Dynamic Algorithm
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Who Owns Your Auction Business?
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Chapter 6: Interpreting the Best Match Patent Application
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Factors Described in Patent Influencing Best Match
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Listing Titles
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Determining Relevancy Score
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Good Keywords Get Rewarded
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Less Desirable Keywords Get Punished
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Keyword Relevance Scores are Determined over Time by User Actions
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Calculating an Auction Listing’s Relevance Value
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Hypothetical Examples
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Determining Desirability
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Supply and Demand
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How Supply is Calculated
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How Demand is Calculated
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Calculating Desirability
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Putting it All Together
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Additional Factors Affecting Best Match Search Result Ranking
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Optimizing Your Auction Listings for eBay’s Best Match
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Other Factors You Might Influence
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The Bottom Line
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Making eBay Work for You
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It’s time to take back your business and dreams!
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Appendix: The Best Match Patent Application
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5 Responses to “Best Match Made Simple eBook Download Page”
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Thanks for the free e-book, I’ll read it!
Great Ebook if you use ebay you need this freee book I started to use the advise
on aug 29 with just one of my listings and I sold 5 in the first 2 days. So please take heed of this ebook.
thanks. im going to read it now..
Thank you for this kind service.
Thankyou I will read this and hopefully my sales will finally improve