Best Match Made Simple eBook Download Page

Free 123 Page eBook - Revised 2nd Edition!

Doug Feiring has done a fantastic job of distilling all of the information available regarding Best Match, into his new e-Book “Best Match Made Simple”

Randy Smythe, MyBlogUtopia

As a big eBay seller, keeping updated on eBay changes has vital importance to our business. Although we’ve been collecting information concerning Best Match from various sources, we are in need of a complete collection of Best Match intelligence and your ebook exactly fulfilled that requirement.

Wesley Chen, Virtual Village

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Best Match Book

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If you don’t know the secrets behind eBay’s new search algorithm, Best Match, you are losing sales!
 
In the Spring of 2008, eBay unleashed a secret new algorithm that determines the order in which auction listings are ranked and displayed on their search results pages. 
 

The results were immediate and astounding.  On the forums, sellers reported that the page views for their listings were down more than 60% after the first weekend that Best Match was made eBay’s default search sort order.

Why?  Because under Best Match, their listings never made it to the top or even the first page of the search results.  Ever.

That’s a problem!  Because without bidders, there’s no bids.  You might as well just send eBay a check and not bother with the effort it takes to create and post your listings.  The results are the same.

This free book reveals the secrets eBay doesn’t want you to know.  It exposes what’s required to get the top spots in eBay’s search results so you can get the bids!

Learn:

  • The four major factors that influence rankings in Best Match
  • How to find and evaluate the keywords to include in your auction listing’s title in order rank highly in the search results
  • How your shipping and handling policies might be punishing your Best Match rankings
  • Best Match mistakes to avoid
  • How to bypass Best Match and drive traffic to your listings from other marketing sources
  • How to better convert browsers into buyers after they find your listings

This book represents my effort to consolidate all of the credible information regarding the Best Match in one spot.  I tracked down the search algorithm patent application, combed the internet for interviews in which eBay executives and developers mentioned specific functionality of  Best Match, read blog and message forum posts detailing other sellers’ observations of Best Match, and conducted my own analysis based on personal experiments with the search results.

 

What’s in the book?   

123 pages.  Here’s the table of contents:

  • Forward
  • Introduction: Best Match –  Adapt or Perish
    • Who Moved My Cheese?
    • About this Book
  • Chapter 1 If You Don’t Have Time to Read this Book
    • Here’s the Bottom Line Up Front
    • Listing Format
      • Time Remaining
      • Auction Style
      • Fixed Price
    • Demand Data & Relevancy
      • Keywords
      • Relevancy
      • Desirability
    • Product Information
      • Shipping and Handling
      • Item Specifics
    • Trust Factors
      • Seller Performance
    • Conclusion
    • Product + Traffic + Conversions = Profit
  • Chapter 2 Introducing Best Match and Best Match Optimization
    • How Things Used To Work
    • Best Match’s Impact on Sellers
    • Why Is This Important?
    • Best Match Is About Business
    • Same Name - Different “Best Match”
    • Introducing Best Match Optimization
      • Score The Most Points
    • Best Match and You
    • A Word About Product Sourcing
  • Chapter 3  Listing Type:  Auction or Fixed Price
    • Auction Style Listings
    • Fixed Price Listings
      • Multi-Quantity Listing Overview
      • Improving Fixed Price Rankings With Recent Sales
      • Recent Sales Carry-Over When You Re-list
      • Tips to Get the Recent Sales Advantage
      • Featured First
      • Featured Plus
      • Best Offer
    • Conclusion
    • Product Sourcing Part II
  • Chapter 4 Trust Factors
    • Seller Performance
    • Feedback
    • Detailed Seller Ratings
    • Buyer Satisfaction Rating
    • The Seller Dashboard
    • Include a Return Policy
    • How to Specify Your Return Policy
    • Conclusion
    • Product Sourcing Part III
  • Chapter 5  Product Information
    • Include Item Specifics
    • Geographic Distance
    • Shipping Prices & Methods
    • Conclusion
    • Active Traffic Generation Techniques
  • Chapter 6  Demand Data and Relevancy
    • Desirability
    • Include Best Match Keywords
    • Identify the Valuable Keywords
    • Analyze Your Niche
    • Conduct Your Analysis
    • Test Your Auction Title
    • Make the Most of Your Listing Title
    • Never Use Negative Keywords
    • If You Don’t Own Your Traffic, Who Owns Your Business?
  • Chapter 7 Optimize Your Keywords with the BayEstimator
    • How the BayEstimator Works
    • Conclusion
    • A Word About Conversions
  • Chapter 8 Best Match Manipulation
    • Misleading Keywords
    • Keyword Repetition
    • A Dynamic Algorithm
    • Making eBay Work for You
      • It’s time to take back your business and dreams!
      • The bottom line?
  • Appendix A:  Decoding the Best Match Patent Application
  • Appendix B:  The Best Match Patent Application

 

Comments

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15 Responses to “Best Match Made Simple eBook Download Page”

  1. Andy Fabel on August 22nd, 2008 7:44 pm

    Thanks for the free e-book, I’ll read it!

  2. Sammy on September 1st, 2008 11:42 am

    Great Ebook if you use ebay you need this freee book I started to use the advise
    on aug 29 with just one of my listings and I sold 5 in the first 2 days. So please take heed of this ebook.

  3. SARAH on September 9th, 2008 9:10 am

    thanks. im going to read it now..

  4. trip1 on October 11th, 2008 11:47 am

    Thank you for this kind service.

  5. Vickie on October 20th, 2008 5:26 pm

    Thankyou I will read this and hopefully my sales will finally improve

  6. Has Natha on December 11th, 2008 9:13 pm

    Looks like a great read, I started searching the web after ebay sales were down. Hope this will change things. Thankyou for the free advice.

  7. Kelvin Loh on December 21st, 2008 11:03 pm

    Thanks so much for your informative and entertaining report on eBay best match made simple.It is a great and useful eBay algorithm to influence more traffic and drive them to your listings

  8. Dawnie on February 5th, 2009 6:00 pm

    Sound’s Interesting, thanks.

  9. Hafiz on February 23rd, 2009 3:44 pm

    I was going to download this book but then I read the comments . It looks like that some one has posted all the comments with different users names for just for advertising purpose. There is nothing like discussion in comments mean book is dependent on these types of comments so I am not downloading the book.

  10. Doug Feiring on February 23rd, 2009 4:36 pm

    Hafiz,
    Suit yourself.

    Please note that I’m giving the book away. Not sure why you think I would go through so much effort to shill a free book.

    Doug

  11. casper on February 27th, 2009 1:38 am

    Hafiz,

    No offense, but it is rather presumptuous of you to malign other’s for your self-serving purpose in the light of unsubstantial facts. If you have unpleasant comments… pls. do keep it to yourself.

    People here read because they want to learn and appreciate what the author of this website has to say. It is a community site built upon educated people with common interest & sentiments. It is a pity you couldn’t fit in.

    As for Doug, that is his cup of tea…
    This is his passion & joy…
    This is who he is….
    So please respect the guy…
    And perhaps you would earn that respect!!!

  12. Michael on April 16th, 2009 2:58 pm

    I just downloaded & started reading this ebook. I have read through some of the comments posted about it & look forward to reading. As for “Hafiz”, I agree with the people going against him/her. You shouldn’t judge this site OR anyone else’s site until you look into it more. Sure, this ebook could be crap, but don’t say it is until you’ve read it. Maybe it will help you a little. Maybe it will help me too. I hope it does.

  13. Doug Feiring on April 16th, 2009 7:05 pm

    Michael,
    I hope you report back here after you’ve finished whether you think the eBook is “crap” or not!

    Doug

  14. Ron Bagwell on May 1st, 2009 7:20 am

    Doug

    I have read your ebook and found it very valuable; to be truthful,I did not plough through the appendix. I am a novice, on the brink of starting out as an eBayer. The tips and warnings you provide in the book are really enlightening.You include many helpful web links, most of which I have visited. To me the information provided in the book is a real ‘Eye Opener’ and has marked my card very well concerning the design and hosting of listings. Many thanks for providing this very relevant publication!

    Ron

  15. Thomas Steele on June 26th, 2009 7:43 am

    Doug,

    I really appreciate your research. I have read most of the book and found it to be very enlighting. I have read other books on marketing strategies that only confirms the information that I have found in your book. So thanks again. You have been a great help.

    Respectfully,
    Thomas Steele

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