Get Found in eBay’s Product-Based Search Results
Filed Under Best Match, How-To's, Sellers' Insights | Leave a Comment
In our last post, AuctionInsights introduced eBay’s “Product-Based” search results.
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The product page is the page that appears when a buyer clicks on a product box in search results. The product page shows buyers common information about the product at the top of the page, the number of items available for purchase, and highlights the best value available for that item.
In order to be included in the product page, an item needs to be listed using product details (pre-filled information) from eBay’s catalog:
When you create a new listing or relist an item, you’ll be asked to select a product or category. You’ll also be asked to search for the product in our product catalog using identifiers, such as the Universal Product Code (UPC), manufacturer’s part numbers, or manufacturer and model keywords. If the identifier matches a product in the catalog, you’ll be asked to select the product in the catalog. You’ll also be given the option to include product details and a stock photo for your listing.
Ensure you select the appropriate item condition in the product details. If the item you are listing is new, your item might appear in the first buying tab presented to buyers under the coveted “value box.”
Price apparently matters more than anything else for “Buy it Now” items vying for exposure in the buying tab. In the screen shot below, the GPS unit claiming the top position is offered by a seller with a 96.6% positive feedback rating. I won’t even mention the fact that the item sports a 6-word description and the “new” item is described as “refurb” in the 3-word listing title. All this seller did to gain the top position was offer the cheapest item.
Auction style listings get their exposure the old fashioned way – “Time: ending soonest.”
Obviously, the “Value Box” is the “Money Spot” for the seller who can find him or herself in that fortunate position. In order for an item to be featured in the Value Box, it must meet the following requirements:
- Offered by an eBay Top-rated seller
- Fixed Price format (Buy It Now)
- New item condition
- Priced competitively
So, there’s more incentive to be a top-rated seller for you aspiring eBay entrepreneurs!
Have you noticed any other tricks to improve your exposure in the product-based search results? Leave your tips below.
eBay’s Best Match Made Simple
Filed Under Best Match, How-To's | 10 Comments
Update: Download the FREE eBook Best Match Made Simple
In our last post, we introduced eBay’s Best Match algorithm. I have to admit it was a rather detailed and complex summary of the technical aspects of the new method in which eBay sorts it search results. It left many requesting a less technical explanation of the process.
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Unless you the kind of eBay user that posts auction listings just to be amusing, generally more traffic to your auctions leads to more bids. Since more bidding translates into a higher selling price, more traffic to your listing is a goal every eBay seller should aspire to achieve. So, how can you get more traffic to your eBay listings?
Sell Coupons on eBay
Filed Under How-To's | 23 Comments
Here’s a new trend that I’m interested in trying: There are a number of people who sell coupons on eBay. Even more fascinating is the fact that there appear to be an equal number of people who buy coupons on eBay! Think about it. No inventory storage issues. Shipping is as easy as a regular envelope, a first class stamp and your mail box – no boxes, packing materials, scales or special trips to the post office! And in many cases, your source of inventory is free. Read more