Feb
11
What’s a Picture Worth? - Part II
Filed Under Sellers' Insights | 2 Comments
How about $180?
To follow up on a previous post, here’s more empirical evidence of the value of including multiple pictures in your eBay auction listings.
Auction listings of cars on eBay Motors of that included 13 or more pictures sold for an average 6% more than those that included less than 12. In the paper* entitled “An Examination of Consumer Behavior on eBay Motors” by Professors Mark P. Sena and Gerald Braun of Xavier University, analyzed a sample of 126 vehicle transactions on eBay Motors. The average final sale price of the 126 auctions included in the study was $8,765. Therefore sellers who did not include 13 or more pictures lost out on an average of $526.
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Feb
8
Sell Your Car on eBay Motors - Earn As Much as a Dealer Would
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According to a study published in the book Contemporary Research in E-Marketing Volume II, there is no statistical difference between Dealers and private sellers in the final sale price of autos sold on eBay Motors. In the chapter entitled “An Examination of Consumer Behavior on eBay Motors” by Professors Mark P. Sena and Gerald Braun of Xavier University, analyzed a sample of 126 vehicle transactions on eBay Motors in which 71% of the cars sold were listed by automobile dealerships.
Jan
29
What’s a Picture Worth? Reducing Uncertainty for eBay Bidders
Filed Under Sellers' Insights | 1 Comment
Some say a picture’s worth a thousand words. Professor David Eaton of Murray State University says its worth 40 bucks. At least for sellers of high-end guitars on eBay anyway. In his study, “Valuing Information: Evidence from Guitar Auctions on eBay,” Eaton found that by reducing the uncertainty of a product’s quality by adding more pictures, the average final selling price of Paul Reed Smith guitars increased by $40.00 for each additional picture included in the auction listings.
Jan
18
Decoding eBay’s Best Match
Filed Under Best Match, Sellers' Insights | 26 Comments
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eBay’s Best Match search algorithm has sellers up in arms because, in many cases, their auctions never make it to the first page of eBay’s search results. There’s been speculation on what the eBay Best Match algorithm considers when generating the order in which search results are listed. Forbes Magazinespeculates that search results are predominately a factor of seller feedback and powerseller status (effectively squeezing out the small eBay sellers). AuctionBytes has suggested that eBay’s Best Match algorithm might be a function of many things including: powerseller status, shipping options, feedback ratings and Detailed Seller Ratings, and use of item specifics in the description and the titles. A number of sellers on the forums have speculated even more conspiratorial theories of the factors they think are influencing the ranking algorithm. I’ve always been a fan of facts vice speculation and guesses, so I hit Google looking for some answers. After a few hours of research, I managed to track down eBay’s Best Match patent application.