Have you ever conducted a Google search and noticed a link to an eBay listing in the search results?
I have, and immediately imagined the massive amount of customers those lucky sellers are getting to their eBay listings directly from Google — without the hassle of dealing with eBay’s Best Match search algorithm.
So after writing “Best Match Made Simple,” I set my sights on developing a system that would allow me to get my eBay listings in the Google search results.
Boy am I ever glad that I did! The bump in sales I received after getting my listings to appear on the first pages of the search engine results pages made me forget about ever worrying about Best Match again.
Over the next few days, I’m going to share some of the techniques I detail fully in my new eBook “Beyond Best Match.” http://www.BeyondBestMatch.com
Don’t Depend on eBay For Traffic Anymore
Going “Beyond Best Match” is about developing alternate sources of traffic to your eBay listings — specifically traffic from search engines like Google, Yahoo! or Bing. Our goal here is to get a link to our eBay listings on the first page of the Google search results for a popular search term associated with the product and get a share of that search engine traffic. I’m not talking about paid placement on the search result pages (a program Google calls “AdSense”). I’m referring to your listing appearing in the “natural” search results.
For example, I sell Ubuntu Linux installation CDs on eBay (a popular alternative computer operating system). According to Google, the search term “Ubuntu Installation Disk” receives an average of 14,800 searches per month. Of these, over 4,400 come from the United States — my target market for eBay.com. Even a small portion of this search engine traffic clicking through to my eBay listing would be like striking gold in my backyard.
One of my eBay Listings on Page 1 of the Google Search Results
Who Will Benefit From This Technique?
Sellers who employ multiple quantity fixed-price listings will benefit the most from the techniques I reveal in “Beyond Best Match”. Good ‘Til Canceled (GTC) listings are better than 30-day listings because once you get your listing’s URL (Uniform Resource Locater — or more simply it’s web address) indexed in Google’s search results, you want it to stick there. Relisting a closed item means a new URL and starting the process of getting indexed and ranked by the search engines over again.
While you might successfully get the product you are selling on eBay indexed and included in Google’s search results before your auction-style or single quantity fixed-price listing ends, it probably won’t be worth the effort required. So if you’ve got a bunch of widgets to sell on eBay, it would certainly benefit your bottom line to get your listing included in the first couple results pages of the major search engines.
In my next post, I’ll share the benefits of getting your eBay listing in the search results (hint: the benefits extend beyond increased visitors to your listing).
Ready now to get your eBay listings in the Google search results? Visit http://www.BeyondBestMatch.com to download your copy immediately and get started today!
Get your eBay listings to appear in the Google search results and watch your sales soar!
Download your copy of Beyond Best Match today!
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One Response to “How To Get an eBay Listing to Appear in Google”
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After reviewing our Omniture visitor traffic data, I am not sure about the value of GTC. For over a year now, I was thinking GTC would give me added traffic from Google via referrals (referals), but the percentage of traffic is still very small. I don’t know if this is something I can extrapolate to a wider population. I know from my own experience that any added benefit, if any, do not bear out in the Omniture data.
I realize Google’s algorithm changes frequently so the ranking may change over time. I have tried many times to view the Omniture data, but their analytics seem to be down every time I check.
Anyway, my penny bid!