Jun
23
eBay Live Best Match Round Up
Filed Under Best Match
There were a few tidbits of information that came out of last week’s eBay Live concerning Best Match.
Best Match One of eBay’s 3 Core Focus Areas for the Next 18 Months
eBay CEO John Donahoe stated that Best Match was among the auction site’s three core areas of focus for 2008-2009. The other two are trust and selection.
Four Factors that Influence Best Match
Jamie Iannone, Vice President of Global Search, confirmed that there are four main factors that influence the Best Match search algorithm. According to AuctionBytes, Iannone stated:
The four factors are Item Information - including category, title, attribute, and information about listings; Seller Information - including seller DSR scores, and other bad seller metrics; Demand Data - what are buyers doing on the site; and, he said, “Time Ending Soonest” plays a role.
He also confirmed that the algorithm varies by category. He said, “For every query and category, there are different implications.” According to AuctionBytes, “there are some categories in which a lot of sellers do not qualify for DSR thresholds.”
Another potentially useful hint into the Best Match algorithm was provided by Iannone according to AuctionBytes. “He recommended sellers describe items accurately and put them in the right category.”
DSR Threshold for Best Match Advantage Lowered
Best Match provides sellers with an aggregate Detailed Seller Rating (DSR) average of 4.7 or greater improved visibility (higher rankings in the search results) under Best Match. Previously, to qualify for this advantage, the seller had to have at least of 10 DSRs to be eligible to be advantaged in Best Match. Saying that they vvaue low-volume sellers, eBay is lowering it to 3 DSRs.
Click here to download a free copy of Best Match Made Simple, the most authoritative document on Best Match anywhere outside of eBay.
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Here is the problem I have found. Lets say me and another seller are selling the type tool. Lets say a laser level. They have put theres in the category tools - other. I put mine under tools - laser levels. The other seller has sold more levels so Best Match assumes that Tools - other is a better category and mine get bumped down in search. In order to rank as high as the other seller I had to put my item in (what I consider) the wrong category.