Starting today (Sept 22, 2009) eBay is rolling out a series of changes to their Best Match search and sort algorithm. Understanding the principles of Best Match will help sellers gain exposure in the search results, resulting in an advantage over their competition. This article looks at specific changes that impact listings in the collectible categories.
These categories include:
- Art
- Antiques
- Coins & Paper Money
- Collectibles
- Dolls & Bears
- Pottery & Glass
- Toys & Hobbies
- Stamps
- Sports Mem, Cards & Fan Shop
- Entertainment Memorabilia
Considering that these categories have always been the most difficult to optimize for Best Match, the following insights provided by eBay are certainly helpful.
Specifically, eBay states that auction style listings in the collectable categories receive a boost when the listing is about to expire, while fixed-price style listings receive a boost when the item is newly listed.
The way fixed-priced listings are treated under the most recent Best Match algorithym updates is different in collectibles categories than for fixed price listings elsewhere in Best Match (a topic for another article).
In summary, your collectibles listing gains visibility with age if it is an auction style listing and loses visibility with age if it is a fixed-price style listing.
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One Response to “Fall 2009 Best Match Changes: Collectible Categories”
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Wow, thanks for all of the great info! I appreciate your input and will definitely take it into consideration!