Unless you the kind of eBay user that posts auction listings just to be amusing, generally more traffic to your auctions leads to more bids.  Since more bidding translates into a higher selling price, more traffic to your listing is a goal every eBay seller should aspire to achieve.  So, how can you get more traffic to your eBay listings?

  • Place a link to your active eBay auctions on every email you send, every message board post you write, with every invoice or packing list you ship and your offline correspondence such as your letterhead and business cards.

    AuctionInsights offers a free service that provides a short, easy to remember web-address that sends your visitors straight to your active eBay listings.  No gimmicks – just another useful auction tool from AuctionInsights available at http://www.AuctionLink.to

  • Include a Gallery with your with your listing.

    A Gallery photo is a small, thumbnail image that appears in the eBay search results listings next to the link to your auction.  According to eBay, Galleries result in more bids and a 14% average increase in final selling price.  This is a premium service that adds an additional 35 cents to your listing fees, but I always find it a worthwhile investment and never submit a listing without this option.

  • Post your active listings on your website or blog.

    If you have traffic to your website or blog, then you have the perfect venue to advertise your current eBay auctions to these visitors.  How do you do this?  Again, AuctionInsights has got your covered with our free http://www.ListingTicker.com.  It’s gimmick-free and you don’t even need to register – just type in your eBay user ID, generate the code, and cut and paste on to your site.  No SPAM, no ads, no pop-ups, no spyware. - Just another free auction tool courtesy of AuctionInsights.

  • Pay a premium to make your listings stand out in the search results with bold font, borders, subtitles and featured listing placement. 

    In my experience, the return on investment for these options hasn’t been worthwhile.  They might be effective for big-ticket items.

What methods do you use to drive traffic to your eBay listings?  Share your tips in the blog comments below.

Related Posts:

  • Increase Sales with eBay’s New Reviews and Guides Feature
  • Auction Sniping Advice
  • Auction eZine - Issue 24
  • eBay: The Perfect Business?
  • Who Owns Your Business, You or eBay? A Case Study


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