Comments on: How I Dramatically Improved my Shipping and Handling DSR

By: Doug Feiring

Doug Feiring — Tue, 01 Jul 2008 23:44:52 +0000

Robyn,
I have to admit that I don’t have any metrics to back up my claims of “increased bidding” - other than my gut feelings and usually getting more than I expected for my auctions.

I don’t sell the same thing twice, and I always use the old-fashioned auction format - so backing up my claim with some sort of A/B or split testing is nearly impossible.

Check back tomorrow for another idea for increasing your S&H DSR.

By: Robyn

Robyn — Tue, 01 Jul 2008 17:57:14 +0000

Interesting test. But how did you measure the “increased bidding”? And did the increased bidding yield an “increased selling price”?

Of course, that’s a tiny bit beside the point as the main idea was to get above 4.7 to take advantage of search results and discounts.

I’m thinking of testing a really low flat rate too, but I sell primarily with BIN so if my sell-through goes up (easy to monitor), I have a winner!

The idea of abandoning stealth postage is a good one, too, if one implements low flat rate shipping.

By: Randy Smythe

Randy Smythe — Mon, 30 Jun 2008 17:29:04 +0000

Nice idea Doug. I’m sure you need to go as low as $0.99 cents but anything under the postage on the package should work.

Of course for those sellers that use stealth postage they might need to try something else.