Recently, eBay introduced their new Reviews and Guides feature. By establishing your credentials as an expert in your field, providing increased exposure to your current auctions, and building trust with your potential bidders, Reviews and Guides offer eBay sellers an attractive (and free) marketing technique with significant potential to boost traffic to their listings and overall sales.
By contributing a review, eBay members can rate and share their opinions about such products as books, cell phones, digital cameras, golf clubs, movies, music recordings and video games. Guides enable eBay members to share their expertise on any topic or category such as dorm room decorating ideas, the best method to clean vinyl records, classic GI Joe action figure buying guide, or essential comic book storage tips.
Benefits of contributing a Review or Guide…
Establishes your Credibility.
You establish your expert credentials in your particular niche of interest and build a level of trust among potential bidders. Several potential buyers will likely visit your Mylar comic storage bag listings after reading your informative guide on evaluating and grading vintage comic books.
Increased Traffic to your Current eBay Listings.
Potentials bidders who would have never searched for your particular merchandise might bid on your listings as a result of reading your Review or Guide. How many college students would have searched for and bid on your old-fashioned fruit crate listings had they not gleaned the idea from your dorm room decorating ideas guide?
Your Review or Guide establishes trust and builds a relationship with your potential bidders.
Readers of your article are pre-sold as you have already begun the reciprocation and trust cycle by giving first, through your expertise in your guide. When they visit your listings, bidders will already know something about you and may feel compelled to reciprocate with a bid, or at least peruse your current listings.
Dedicating a small amount of time contributing a Review or Guide to the eBay community can pay off handsomely in the form of increased traffic to your auction listings and increased bids. Your Reviews or Guides serve to build trust and establish a relationship with potential eBay customers, expose your auction listings to a wider customer base, and build your credibility as a seller and your image as an expert in your particular niche.
Compose your eBay Review or Guide today at:
Related Posts:
Comments
RSS feed for comments on this post.
3 Responses to “Increase Sales with eBay’s New Reviews and Guides Feature”
Leave a Reply
Thank You
Awesome post! I implemented just two of your techniques (reviews and guides, and establishing my credibility) as a seller and a buyer, and my feedback rating is great! eBay helped me come up with money to pay bills in college, you can read more about it at http://ebayrox.blogspot.com.
Thanks for the great info!
I found another blog on this subject which was quite interesting. I thought I might share it here: http://scrobbld.wordpress.com/2008/07/03/increasing-conversion-rates-on-ebay/