Mar
17
Update: Download the FREE eBook Best Match Made Simple
While the eBay sellers who are having trouble with Best Match are complaining quite vocally, there are some folks that are finding success.
Scot Wingo (CEO of Channel Advisor) mentioned this on his blog
On March 3rd when eBay rolled BestMatch we saw an even larger and more across-the-board conversion bump. We’ve got some [Channel Advisor] sellers seeing a 10-20% increase in conversions. I haven’t seen anything this dramatically positive on eBay in a LOOOOOONGGGG time.
The owner of Living on the Fringe blog has this to say about their experiences:
I found Decoding eBay’s Best Match from Auction Insights very helpful. Follow the links in the article if you have time. Of particular interest to me was the Best Match Made Simple.
Last night I made a few changes to items and I did have almost $200 in sales by this morning. First, I checked my competitor’s titles. Then I revised my titles to EXCLUDE any terms they didn’t use. This is absolutely backwards from any previous recommendations so it was tough to do. Then, I put one item from each style of trims I carry on fixed price. Too many of any one style would just have bumped my store listings off for sure. Right now it is possible those store listings will show up. This all depends on how many other competing items there are listed on eBay at any given time. However, it makes no sense to be jockeying for space with myself.
Hope this helps. It took me a few re-reads to get it. Mostly, I just couldn’t believe how much I needed to change my thinking. Remember feedback and DSRs are important, but eBay claims the majority of sellers have high scores. It is best to spend more time on figuring out best match than worrying about feedback and DSRs.
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One Response to “Is Best Match Working for the Silent Majority?”
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I had the same experience of the “Living on the fringe” person. My new titles make no sense to me, but they make money. It has made it difficult to search through my inventory, but it’s better than stagnant inventory! Thanks for your insightful help on best match–the link to the Auctioninsights bestmatch guide was actually given to me by an ebay sell outreach rep.–keep up the good work! (But don’t tell my competitors!)