Things get interesting as we examine the Baby Category for the impacts of listing type (auction style or fixed-price) by category and sub-category under Best Match.
As a whole, the Baby category favors the fixed-price style listings, however the sub-categories vary widely – (three of them favor fixed-price style listings and three of them favor auction style listings).
The following sub-categories appear to favor auction style listings in the Best Match search results:
- Baby > Bathing & Grooming
- Baby > Keepsakes & Baby Announcements
- Baby > Toys for Baby
The following sub-categories appear to favor fixed-priced listing styles under eBay’s Best Match search results:
- Baby > Baby Gear
- Baby > Feeding
- Baby > Nursery Decor
See the original post in this series to review the methodology I used to conduct this analysis.
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One Response to “Listing Type Influence on Best Match Rankings: Baby Category”
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I’m not sure why the results came out the way they did. I am having trouble finding the commonalities between the sub-categories. Is the sample size big enough?