Things get interesting as we examine the Baby Category for the impacts of listing type (auction style or fixed-price) by category and sub-category under Best Match.

As a whole, the Baby category favors the fixed-price style listings, however the sub-categories vary widely – (three of them favor fixed-price style listings and three of them favor auction style listings).

The following sub-categories appear to favor auction style listings in the Best Match search results:

  • Baby > Bathing & Grooming
  • Baby > Keepsakes & Baby Announcements
  • Baby > Toys for Baby

The following sub-categories appear to favor fixed-priced listing styles under eBay’s Best Match search results:

  • Baby > Baby Gear
  • Baby > Feeding
  • Baby > Nursery Decor

See the original post in this series to review the methodology I used to conduct this analysis.

Get your eBay listings to appear in the Google search results and watch your sales soar!

Download your copy of Beyond Best Match today!

Posted Oct 9, 2008

Comments

RSS feed for comments on this post. | TrackBack URI

One Response to “Listing Type Influence on Best Match Rankings: Baby Category”

  1. Jenny B. on February 3rd, 2009 1:57 pm

    I’m not sure why the results came out the way they did. I am having trouble finding the commonalities between the sub-categories. Is the sample size big enough?

Leave a Reply