An eBay user recently found a rare, 50-year old bottle of Allsopp’s Arctic Ale for sale at a no-reserve auction that was misspelled as Allsop’s (missing one “p”).  This beer was brewed in 1852 especially for an arctic expedition to rescue one (lost) Sir John Franklin.  Knowing a bargain when he saw one, he snatched it up for $304.00, outbidding one other user who had only bid the minimum, opening amount.

Two months later, the new owner of the full bottle of beer, placed the item for sale on eBay with the correct spelling.  He garnered 157 bids and the auction closed at $503,300!

Just goes to show you that spelling counts!

Posted Sep 5, 2007

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    One Response to “Misspelled Auction Listing Cost Seller $503,000”

    1. Yeah on November 19th, 2007 9:24 pm

      Check the feedback…the buyer never paid for is bottle!

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