Revised Edition of Best Match Made Simple eBook Available

Filed Under Best Match

I’m pleased to announce this morning that the second edition of my free eBook, Best Match Made Simple is available for download at on this page.

This edition required extensive revisions to encompass all of the changes and the information that has come available since the original was published in June of 2008. I’ve added 30 pages of information and the book now weighs in at a hefty 128 total pages.

Many members of the eBay community have asked why I would take the significant time and effort required to produce an eBook with such valuable information and just give it away. In fact, as I’ve worked on this project, I’ve often asked myself the same question. Simply put, my goals with Best Match Made Simple are to establish my credibility in the industry, to encourage you the reader to visit AuctionInsights, and to gain the experience of writing, publishing and promoting an information product for future, paid projects.

So, here it is. I invite you to share this free eBook with other eBay sellers who might benefit from knowing how Best Match works, and how they can use that knowledge to improve their sales on eBay.

What’s in the book?

123 pages. Here’s the table of contents:

Forward
Introduction: Best Match – Adapt or Perish
Chapter 1 If You Don’t Have Time to Read this Book
- Here’s the Bottom Line Up Front
- Listing Format
  - Time Remaining
  - Auction Style
  - Fixed Price
- Demand Data & Relevancy
  - Keywords
  - Relevancy
  - Desirability
- Product Information
  - Shipping and Handling
  - Item Specifics
- Trust Factors
  - Seller Performance
- Conclusion
- Product + Traffic + Conversions = Profit
Chapter 2 Introducing Best Match and Best Match Optimization
- How Things Used To Work
- Best Match’s Impact on Sellers
- Why Is This Important?
- Best Match Is About Business
- Same Name – Different “Best Match”
- Introducing Best Match Optimization
  - Score The Most Points
- Best Match and You
- A Word About Product Sourcing
Chapter 3 Listing Type: Auction or Fixed Price
- Auction Style Listings
- Fixed Price Listings
  - Multi-Quantity Listing Overview
  - Improving Fixed Price Rankings With Recent Sales
  - Recent Sales Carry-Over When You Re-list
  - Tips to Get the Recent Sales Advantage
  - Featured First
  - Featured Plus
  - Best Offer
- Conclusion
- Product Sourcing Part II
Chapter 4 Trust Factors
- Seller Performance
- Feedback
- Detailed Seller Ratings
- Buyer Satisfaction Rating
- The Seller Dashboard
- Include a Return Policy
- How to Specify Your Return Policy
- Conclusion
- Product Sourcing Part III
Chapter 5 Product Information
- Include Item Specifics
- Geographic Distance
- Shipping Prices & Methods
- Conclusion
- Active Traffic Generation Techniques
Chapter 6 Demand Data and Relevancy
- Desirability
- Include Best Match Keywords
- Identify the Valuable Keywords
- Analyze Your Niche
- Conduct Your Analysis
- Test Your Auction Title
- Make the Most of Your Listing Title
- Never Use Negative Keywords
- If You Don’t Own Your Traffic, Who Owns Your Business?
Chapter 7 Optimize Your Keywords with the BayEstimator
- How the BayEstimator Works
- Conclusion
- A Word About Conversions
Chapter 8 Best Match Manipulation
- Misleading Keywords
- Keyword Repetition
- A Dynamic Algorithm
- Making eBay Work for You
  - It’s time to take back your business and dreams!
  - The bottom line?
Appendix A: Decoding the Best Match Patent Application
Appendix B: The Best Match Patent Application

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Revised Edition of Best Match Made Simple eBook Available

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